Build your foundation
Forty days of video training across the eight pillars. Allow 15–25 minutes a day to work through the programme.
The 40-day foundation
Trust Is Everything · The 8 Pillar Sales Programme
Sell with confidence.
Start with trust.
A practical, 40-day course with Mat Hartley. Build the mindset, habits and confidence to handle rejection, follow through and earn your client's trust.
R995 once upfront · One year of full access
30-day money-back guarantee No automatic renewal
27 years in sales
40 daysA foundation you can put to work
15–25 minutesFor your daily training
8 pillarsOne approach, built on trust
1 yearTo learn, practise and return
Meet your trainer
The person behind
the programme.
I'm Mat Hartley. I've spent 27 years in sales, and I'm the author of Trust Is Everything.
This programme brings my eight-pillar approach into a daily practice. We work on the beliefs you bring to a conversation, how you respond to rejection, and the habits that help you show up consistently.
Watch the introduction for a look at the programme and how to use it.
Mat Hartley
From people who've trained with Mat
“What stood out most was how practical and powerful the tools were. My team and I started seeing results almost immediately — not just in sales figures, but in energy, confidence, and culture.”
Richard Shelton · Excerpt from his training review
A course. A daily practice. A year to grow.
Make the learning
part of your working day.
For salespeople, business owners and team leaders who want a more consistent, confident approach to selling. Work through the training on your phone or computer, at your own pace.
Keep developing
Recorded weekly mastery sessions to explore the ideas in more depth. Watch them when they fit your schedule.
Weekly mastery sessionsPut intention into action
Use the daily reset and goal tracker to choose your focus. Return to your weekly reflection to see what needs attention.
Daily tools & weekly reflectionThe book is included, too. Read Trust Is Everything inside the programme and return to the principles as you work.
Your course outline
Eight pillars.
Stronger foundations.
Five days on each pillar. Start with how you see yourself, then build the habits, direction and relationships that support your work.
- 01
Beliefs
Recognise the assumptions that shape how you sell.
- 02
Visualisation
Bring clearer intention to the conversations ahead.
- 03
Fear
Work on your response to rejection and uncertainty.
- 04
Habits
Build a daily rhythm you can follow through on.
- 05
Goals
Connect your targets to something that matters to you.
- 06
Planning
Give your most important work a place in your day.
- 07
Team
Explore the part you play in a culture of trust.
- 08
Trust
Make trust the foundation of your sales relationships.
Training feedback
A change you take
into the rest of your day.
“My first training session, I thought this wouldn't help me. But as we went through the pillars, I started seeing the difference — in my work with my clients and in my own motivation.”
“This program changed not only my sales skills, it changed me on a deeply personal level — my relationship with my family and everyone I come into contact with has become stronger, deeper and more honest.”
“Thank you, Matt, for the incredible experience and for helping me turn my dreams into reality. I can't recommend you highly enough to anyone who wants to unleash their potential.”
Your next chapter starts with you
Invest in the person
making the sale.
A year to learn the approach, practise it in your working day, and come back to the lessons that matter.
Bring someone with you.
Help someone else begin.
Your purchase also includes a year of access to gift a friend, and a year paid forward to someone who can't afford the course.
The full programme
R995
Paid once upfront · One year of access
- 40-day foundation across all eight pillars
- Recorded weekly mastery sessions
- Daily reset, goals and reflection tools
- Trust Is Everything book in the app
- A year to gift a friend + a year paid forward
Secure checkout with Yoco · No automatic renewal
30-day money-back guarantee
If the programme isn't right for you, email mat@mathartley.com within 30 days of payment for a full refund. Read the terms.
Is this for new or experienced salespeople?
The programme works on beliefs, confidence, habits and trust. You can work through those foundations at the start of your sales career or use them to review how you already sell.
How much time should I set aside?
Allow 15–25 minutes for each day's foundation training. The daily reset takes about two minutes, with a weekly reflection of about 15 minutes. Weekly mastery sessions are longer recordings to watch when it suits you.
Is the course 40 days or one year?
The foundation has 40 days of training. Your R995 payment gives you one year of access to the full programme, including the weekly sessions, tools and book. You can return to lessons during that year.
Do I need to attend live sessions?
The foundation and weekly mastery sessions are recorded. Work through them on your phone or computer at a time that fits your day.
What happens after I enrol?
Create an account, confirm your email if prompted, then sign in and pay R995 securely through Yoco. Your course access opens after payment is confirmed.
How does the friend gift work?
After payment, you'll receive a one-use code giving a friend one year of access. Your purchase also funds a place in the paid-forward pool for someone who can't afford to begin.
Will I be charged again automatically?
No. R995 is paid once upfront for one year. There is no automatic renewal. If the programme isn't right for you, you can request a full refund within 30 days of payment.
Make a start
A little practice.
Every working day.
Forty days to build your foundation.
A year to keep putting it to work.
R995 upfront · One year · No auto-renewal
Enrol in the programme
Create your account, then continue to secure payment.
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