Build your foundation
Forty days of video training across the eight pillars. Allow 15–25 minutes a day to work through the programme.
The 40-day foundation
Trust Is Everything · The 8 Pillar Sales Programme
Sell with confidence.
Start with trust.
A practical, 40-day course with Mat Hartley. Build the mindset, habits and confidence to handle rejection, follow through and earn your client's trust.
R1,495 per person once upfront · One year of full access
30-day money-back guarantee No automatic renewal
27 years in sales
40 daysA foundation you can put to work
15–25 minutesFor your daily training
8 pillarsOne approach, built on trust
1 yearTo learn, practise and return
Meet your trainer
The person behind
the programme.
I'm Mat Hartley. I've spent 27 years in sales, and I'm the author of Trust Is Everything.
This programme brings my eight-pillar approach into a daily practice. We work on the beliefs you bring to a conversation, how you respond to rejection, and the habits that help you show up consistently.
Watch the introduction for a look at the programme and how to use it.
Mat Hartley
From people who've trained with Mat
“What stood out most was how practical and powerful the tools were.”
Richard Shelton · Google review excerpt
A course. A daily practice. A year to grow.
Make the learning
part of your working day.
For salespeople, business owners and team leaders who want a more consistent, confident approach to selling. Work through the training on your phone or computer, at your own pace.
Keep developing
Recorded weekly mastery sessions to explore the ideas in more depth. Watch them when they fit your schedule.
Weekly mastery sessionsPut intention into action
Use the daily reset and goal tracker to choose your focus. Return to your weekly reflection to see what needs attention.
Daily tools & weekly reflectionThe book is included, too. Read Trust Is Everything inside the programme and return to the principles as you work.
Your course outline
Eight pillars.
Stronger foundations.
Five days on each pillar. Start with how you see yourself, then build the habits, direction and relationships that support your work.
- 01
Beliefs
Recognise the assumptions that shape how you sell.
- 02
Visualisation
Bring clearer intention to the conversations ahead.
- 03
Fear
Work on your response to rejection and uncertainty.
- 04
Habits
Build a daily rhythm you can follow through on.
- 05
Goals
Connect your targets to something that matters to you.
- 06
Planning
Give your most important work a place in your day.
- 07
Team
Explore the part you play in a culture of trust.
- 08
Trust
Make trust the foundation of your sales relationships.
Google reviews · Sales training
A change you take
into the rest of your day.
Feedback from people who have trained with Mat, in their own words.
15 five-star training reviews
“His honesty, support, and genuine care don’t just improve your skills, they help you grow as a person.”
“Working in vehicle sales, this has made a real difference in how I approach customers and understand what they’re looking for.”
“I have benefitted so much and have been able to make small changes from the take outs with huge benefits.”
“This program changed not only my sales skills,it changed me on a deeply personal level…”
“As a result, engagements with customers are much easier, follow ups are better tracked and sales spiked quickly and are steadily growing since then.”
“His friendly and approachable manner makes the process both enjoyable and effective. I cannot recommend him highly enough.”
See all 15 training reviewsShow fewer reviews
“Mat doesn't just give training, but gives you advice and motivates you…”
“It is evident from the course that we all contribute to the "Sales" of any company or system.”
“Each pillar revealed a crucial area I needed to strengthen, not just professionally, but personally.”
“What stood out most was how practical and powerful the tools were.”
“I highly recommend him. He helped me navigate through work and personal stuff.”
“He made me think differently and has changed small things that made such a big difference.”
“The training Mat provides has helped me considerably in my business and my personal life. I unreservedly recommend that you use his training and guidance.”
“Working with Mathew Hartley has been nothing short of transformative.”
“The sessions were not only high standard but also conducted in a relaxed and straightforward manner.”
Excerpts from reviews of Mat's sales training, including individual and team programmes. Visit Google to read the originals.
Your next chapter starts with you
Invest in the person
making the sale.
A year to learn the approach, practise it in your working day, and come back to the lessons that matter.
The full programme
R1,495 per person
1–4 people · One year of access
- 40-day foundation across all eight pillars
- Recorded weekly mastery sessions
- Daily reset, goals and reflection tools
- Trust Is Everything book in the app
Secure checkout with Yoco · No automatic renewal
Choose your places
| People | Per person |
|---|---|
| 1–4 | R1,495 |
| 5–9 | R1,295 |
| 10–24 | R1,195 |
R1,495 per personR1,495 total
One person · 365 days of access after verified payment.
One upfront payment. No automatic renewal. The selected rate applies to every person in this order.
30-day money-back guarantee
If the programme isn't right for you, email mat@mathartley.com within 30 days of payment for a full refund. Read the terms.
Is this for new or experienced salespeople?
The programme works on beliefs, confidence, habits and trust. You can work through those foundations at the start of your sales career or use them to review how you already sell.
How much time should I set aside?
Allow 15–25 minutes for each day's foundation training. The daily reset takes about two minutes, with a weekly reflection of about 15 minutes. Weekly mastery sessions are longer recordings to watch when it suits you.
Is the course 40 days or one year?
The foundation has 40 days of training. An individual R1,495 payment gives you one year of access to the full programme, including the weekly sessions, tools and book. You can return to lessons during that year.
Do I need to attend live sessions?
The foundation and weekly mastery sessions are recorded. Work through them on your phone or computer at a time that fits your day.
What happens after I enrol?
Create an account, confirm your email if prompted, then sign in and choose your number of places. Pay the displayed total securely through Yoco. An individual place opens after verified payment; a team purchase provides exactly the purchased number of access codes.
Will I be charged again automatically?
No. Your order total is paid once upfront for one year per learner. There is no automatic renewal. If the programme isn't right for you, you can request a full refund within 30 days of payment.
Make a start
A little practice.
Every working day.
Forty days to build your foundation.
A year to keep putting it to work.
R1,495 per person · Team rates available · No auto-renewal
Enrol in the programme
Create your account, then confirm your places and total before secure payment.
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